Smiley – Website Analysis

The website for the horror film Smiley really is one of the simplest that I have seen whilst doing this research. This is because there is nothing else on the webpage except for this one still image.  The image used is just a simple image of the cast of teh film and from this it doesn’t denotate anything about the film or anything about the main antagonists/villian that is going to be the main focus for this film.

For this reason I think that this website subverts the common conventions/look of other horror websites that I have seen.

Also there is an opportunity to watch the film online but I would assume that you would have had the purchase the film first and set up an account which isn’t very appealing to me as the potential audience of this film.


Aside from this the typography of the title isn’t very appealing either to me, the audience and the age group that I am targeting. The style of the font seems very basic and the standard type that you commonly see. Furthermore compared to something like SAW which uses blood stains and as if it has been written using a finger and pitchfork for the W, this font is very basic. The colours are just white, which still connotes purity and innocence which won’t be the case for any horror film but they use a faded images of blood stains which in some way can be effective but other ways make no difference what so ever. This connotation has been shown becuause eventhough the audience might believe that something gruesoe is going to happen, something may influence this typical convention. I particularly don’t like the way that the title has been constructed because it is very basic and the


But overall the colours as a whole as well as the images/links are common conventions of all horror websites for the audience to see.

Also, there is the synopsis of the film displayed on the page, just above the menu. One thing that I really don’t like is the fact that they used the same images/slogan twice. As a result I think that they haven’t put lot effort into the construction of this website and it makes it look boring and plain and thereis hardly anything that properly denotates the film well.

The links used on this website are like other horror websites previously analysed but there are some particular difference about the one for this website. They use the typical “gallery” and “videos” but this tab is definitely different to others. when clicking on “videos” other websites would get straight to the point and play the trailer to give the audience a taste of what the film will be like and whether or not they will like it or not. However this link just takes you to a load of YouTube videos about the film and, once again, looks like they haven’t taken time into this website. And obscurity of this website is a tab called “lulz”. Personally this tab is completely irrelevant and not needed and to me makes the website look even worse and less appealing to me.


And so to conclude this website has got some good things about it overall this isn’t something that I will be using/basing my website on and I was quite shocked about the level of effort that hadn’t been taken and I think they should try and re-do the website to make sure that it looks more appealing for all audiences

Saw 3D – Website Analysis

I would have to say, personally, that this horror website subverts but also follows at the same time and I am going to explain why I think this.

The thing that really stands out for me when looking at this website is the masthead at the top of the page. “The Traps Come Alive” is very significant because it goes along with the title of the film “Final Chapter” because this means that there are going to be a lot possible gruesome scenes within the film and I believe that it infers the plot for rest of the film.

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The next feature that I like with this website is the colour scheme. This is because the main colour scheme is white which has the connotation of purity and innocence but this isn’t the case when watching the film because the of the traps and storyline that goes with it as well. The next thing that is significant is the black stains that are shown as well. This colour connotes & represents that it is quite old and that they have effectively been left to die within the traps that have been put in place. Furthermore the black connotes death, mystery and injuries as well. This colour ties in completely with the plot of the film which is all about death and people being manipulated into “playing games”.

Screen shot 2013-10-15 at 09.13.22 The typography of the title for the film is very significant as well. The use of the read is very significant because this connotes blood and danger but not only this the letters S and A look as though they have been written with a blood stained hand/object. Not only this but the W has been represented with an object which appears to be like a pitchfork which is a common symbol associated with the devil himself which in-turn is associated with death, torture, manipulation and terror. The excessive use of the colour red is there for the distinctive relationship between the connotations of red and what the film is about along with the stereotypes that are associated with this film as well.

When going straight onto the website a very good feature is that a box appears displaying the trailer/clips for the film and a taster of what they can expect. I think that this is very effective because it means that the audience can be drawn into the movie and because the clips are there along with a trailer will really draw the audience to what they can expect when seeing the film. Furthermore a lot of people can already infer the details of the film because of how successful the franchise already is. Some other common conventions that are used on this website specifically is the social networking interactions as well. Facebook, Twitter, YouTube etc is the best way for people who haven’t seen any Saw films before to see what the film is like and could be the difference between people seeing the film and people who don’t. This along with the “embed” an “share” options, this is a great way to advertise the product further and looks like something I might include when constructing the website for this project

home page

To conclude I feel that this website is one of the best that I have seen because use of the colours white (purity, innocence etc), black (death/funeral) an red (danger, anger) is a good mix because I think that this really sets the scene for the film and gives a very obvious but effective way of getting the movie across. Also something that I have yet to analyse is the main image that can be controlled by the use of the mouse. The main imageI would say subverts the main denotations of what a main image should do. This is because there is a main image of the antagonist/villian but I think that it isn’t very clear unlike others. With other images you might see the main villian in his/her famous disguise but you might also see

The image is in relation to the tagline “IN MIND-BLOWING 3D” which is not only a metaphor for the tagline but I think that it is related to the film as well. By this I mean that it is not only the final chapter/film but could be a reference for the type of mind games that  he is going t do which will make the audiences and the characters of the film really think about the tasks/riddles that they will both be faced with all throughout the movie.

moving image

Website Analysis – Paranormal Activity 4

For my next website that I will be analysing for the horro genre, it is Paranormal Activity 4. I don’t think that this website comes close to that of World War Z but it is very good in its own way. The first thing that I find good about this website is in fact the homepage. it is very simple but I think it is very effective as well. They have just simply shown what appears to be a quick glimpse of the film. I think that this is effective because it shows the girl happily sleep and then there is just a shadowy figure appearing in the background. This is a good technique for trying to entice the audience and this could be a good idea for trying to get them to watch the film on DVD, Blu Ray or a digital copy.


On the other hand they have added a feature which is of the same as World War Z. This is shown when you first go onto the webpage. As soon as the page loads a YouTube link opens with the trailer being shown to the public straight away. this is a good technique, and also a common convention, because it gives the audience of glimpse of the film and the first impressions about the film will be made up after viewing the trailer.


The actual simplicity of this website is something that I really like and I am thinking about doing something like this when it comes to creating the website.

With regard to the colour scheme they have done well in this area as well. They have kept to the common convention of using dark colours such as black and red. The use of the shadowy figure is very effective because even though it doesn’t fully show what it is to the audience it still connotes the mystical and slightly tense atmosphere. As a whole this feature is effective and I feel that I may use something along these lines when producing my own website for this project.

title PA4

Furthermore the way in which the title has been created is giving the sense that it is slowly fading away and I think that this represents the possible life of either the girl in shot or of the whole family.

Apart from the figure in the middle of the shot, this homepage is very basic and there isn’t anything to draw the attention away from the centre of the web page. With regards for the rest of the web page it has the typical conventions that are very common with, not just horror, but with any other film websites. There are other tabs such as “Gallery” and “About”.

menu pa4

These are good features to have because it means that fans feel as though they are getting exclusive access to behind the scene images or images of the web page that can persuade them to go and view the movie. This website, I think, subverts the features of a normal horror website because even though it does in fact shows some horror elements there is only one main image that really draws in the attention of the audience. Now this could seen as a good idea but I would feel more intrigued if there was something else on the home screen that shows me something else about this film.

Overall I like the way that this website has been constructed because there are certain aspects hat can leave the audience “on edge” because they don’t know the full story and this can be a good feature to use when creating website home pages.

World War Z – Website Analysis

For our project we are thinking about creating a website for the trailer that we are creating. By analysing current websites this will help us when deciding what to include when we create our own website. And for this website I believe that they have followed the conventions of what a horror webiste should consist of for it to be successful.

I think that this website is very good and very effective. This is because it has reviews being displayed at the footer of the page and this is a good technique when trying to entice customers to go and watch the film when it gets released. Furthermore it also plays the trailer of the movie in the background of the whole page and this is something that I am thinking of doing when it comes to creating our website.

The menu for this film is very well hidden and it can catch the audience out in some way. It has been made using a drop down menu and as a result it makes the whole webpage seem bigger and that everything isn’t crammed in at once to try and fit everything in. This is a very good and effective way of creating the menu for a film website. I believe this because it means that the audience aren’t going to get distracted by anything that may catch their eye and gives them time to fully watch the trailer and make up there minds about what they think of the film. When looking at this website, I originally thought that it didn’t contain a menu with anything else but the trailer, however I noticed a “+” sign next to the “Menu” and this was interesting. once you hover over it the menu appears down the left hand side of the webpage and then vice versa for when you go to get rid of the menu.

World War Z Menu

World War Z Menu

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They have changed the website because of the film being released on the 17th September 2013. They have allowed website to have a designated area to buy the film for blu ray, 3D blu ray or you can “Enter Site”. I think that this is good feature to have because it allows the audience to buy the film or they can access the website to see what they think of the film before they think about buying it.

Something that really caught my eye about this website was that it was optimized specifically for Google Chrome. This is because when you load the website it plays the actual trailer very smoothly and without any problems. However when played on normal internet Explorer it plays the trailer of the movie but not as smooth as the website on Google Chrome

With regards to colour scheme this is very good actually. The main colour scheme is a dark red and obviously black. this is good because these two colours are used so often for Zombie/horror films that it almost becomes human nature that we associate these colours with this genre when we see these colours. The connotation of red is significant for blood, anger and it some ways revenge as well.

And finally the typography of the website has been used to a great extent as well. This is because they have used the red, blood dripping effect which is very effective because it connotes the death and violent side of things that are associated with most horror films. Furthermore the use of the Z is very good as well. This is because the Z represents the basis of the film but I think that it connotes much more than just that. The letter Z is the last letter of the alphabet and I think that it has been used to show that the earth has come to the end and there is no hope of ever going back to what it used to be.

As a whole this website is very effective because it acts in way that entices the audience and gets them submerged into film and gets their full concentration, no distractions.

This website is good example of a horror website because it looks very basic but I believe that it is very effective and it is good for promoting and advertising the movie as well.

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