What Have You Learned From Your Audience Feedback?

All of the feedback received was conducted using a questionnaire and also face to face feedback where we presented the three pieces to people and then noted the feedback that we received on apiece of paper and this is where we will explain the answers and go into a lot more detail about them.

From the audience feedback that I received, I learned that areas such as the font for the masthead and taglines needs to be clear enough (stands out) so the audience can clearly see the effect that the title will connote across to the audience Furthermore I can experiment and be more adventurous with my editing and creation of products, especially for ancillary 1 & 2, because previously I was only confident to do the little things that would make the product achieve the minimal level of standard. However because I have now received some positive audience feedback I can be confident in adding extra taglines/images to make that piece of work to the best of my ability.

The layout for the poster (ancillary 1) is very important because it is all well and good having the correct functions/information but if the layout of the piece of work isn’t very good then this isn’t going to get very good marks when it comes to the final grade as a whole. As a result we changed the layout of the poster (ancillary 1) a number of time to ensure that it looked right for the audience that we where targeting but also for the genre that we where aiming this at as well. This is why we where trying to base our poster on the Friday The 13th poster because we feel that this was very effective and was something that we wanted the ancillary one to come out as for the final product.

Real life Poster

Real life Poster

Final Poster

Final Poster

For both the website and the poster, the feedback taught me especially how important it was to either follow, challenge or subvert the typical connotations that are associated with this type of genre (horror). This is because even the simplest of things can make the piece of work stand out but only if the connotations are clear and well presented. For example a piece of feedback that we received was that the “tagline and production logo not easily visible” and this helped us because it enabled us to see what people saw of the poster and the thoughts that they have about it.

In terms of the trailer, the feedback received was something that I learned a lot from as well. This is because before this unit I hadn’t really edited/constructed a trailer as a main source of coursework and this was my first time in doing this. The feedback that I got from my audience was that I need “to have something that picks the pace up” and we want to have tension building areas with some areas where it is fast paced and filled with quick, jumpy music/scares to back it up or go along side the actual trailer. This was achieved by adding a sound lip that was of a thunder strike and making the clip more stabilized to make it jumpy. We also received feedback on our trailer from Gabi and it was that the “The tense and nervous section should appear on separate slides to add to the tension to the film” and so as a result we took this feedback on board because we want t make sure that the trailer is right for audience within our demographic ag range

Furthermore we received feedback for the website and it would look better if we had a section that “was completely dedicated to the cast and crew” and this was something we had seen when looking at previous examples of horror websites/film websites such as World War Z. the cast and crew section is going to contain a little paragraph about the two actors involved and the other two members of the crew (me and Sam).

From the audience feedback I also leant that I need to check the colours being used in the form of printing before handing it in as the final piece. This is because we thought that we had the poster completed the colour of the title didn’t turn out as well as we originally hoped for. It was supposed to represent the colour of blood (#660000) and on the screen it looked very effective but in printed form it didn’t. And so from the feedback we learn that even the basic of colours can still connote the feelings that we want to across to the targeted audience of horror. We had received some audience feedback from Josh and Callum who said that it would be even better if the “text at the bottom stands out more” and so to achieve his we had centralized the credits at the bottom of the page and moved it up a bit in order for it to be more recognizable and for it to stand out a lot more.

Further feedback received was from Alex Ford and he said that for the poster: “I like the fact that the actor is wearing the same clothes in all of the shots”. And this was something that we decided to do because continuity was a major factor that we had to make sure we got correct because having ever changing outfits and scenes can draw the attention of the audience away from the focus of the trailer as whole.

We also got feedback from Alex on the website as well. This is what he had to say: “I didn’t even realise that the whole website was on one page, until I kept scrolling”

This is the type of feedback that we expected because having the website all on one page will enhance the users load time because of the information being all on one page. Furthermore we have learned that the website may take a lot longer to create but the final product was definitely worth it because the load time was reduced and all of the information was available at just a click of a button. Not only this but the website is their to support the other piece of ancillary work and we feel that we have achieved this well.

I also go some feedback from Matt and this was on the website. He said that: “I prefer this design for a website of this type, I dont think that it would work for any other type of website. I like the website as a whole, but I’m not a fan of the font because it isn’t really horror-ish

The font is something that we took a gamble on because we thought that the font might be a bit childish and not as horrific as seen on other website buts this was the best one in terms of actually reading the content and understanding it as a whole. As a whole the feedback is very good because it allows us to change the design of it if we have to do it again or if we had more time to change it. But also we have learnt that just one font can seem repetetive and another font would make it look more appealing to the audience and the audience of our demographics as a whole

Conclusion

To summarise I think that the products that we have made are very good and to the best of our ability. Furthermore we received some very helpful feedback that will help us in the future with any projects that we may do because we have extra knowledge about what makes a good main product and also what makes good ancillary pieces of work. Some of the feedback was expected because 3we had to cut things out due to time constraints but overall we feel that some areas followed the conventions and some areas we subverted but we never challenged any conventions. This was because we knew that challenging would be really risky because through our research we knew what worked and what didn’t in terms of features and other conventions.

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