World War Z – Website Analysis

For our project we are thinking about creating a website for the trailer that we are creating. By analysing current websites this will help us when deciding what to include when we create our own website. And for this website I believe that they have followed the conventions of what a horror webiste should consist of for it to be successful.

I think that this website is very good and very effective. This is because it has reviews being displayed at the footer of the page and this is a good technique when trying to entice customers to go and watch the film when it gets released. Furthermore it also plays the trailer of the movie in the background of the whole page and this is something that I am thinking of doing when it comes to creating our website.

The menu for this film is very well hidden and it can catch the audience out in some way. It has been made using a drop down menu and as a result it makes the whole webpage seem bigger and that everything isn’t crammed in at once to try and fit everything in. This is a very good and effective way of creating the menu for a film website. I believe this because it means that the audience aren’t going to get distracted by anything that may catch their eye and gives them time to fully watch the trailer and make up there minds about what they think of the film. When looking at this website, I originally thought that it didn’t contain a menu with anything else but the trailer, however I noticed a “+” sign next to the “Menu” and this was interesting. once you hover over it the menu appears down the left hand side of the webpage and then vice versa for when you go to get rid of the menu.

World War Z Menu

World War Z Menu

menu2 Screen shot 2013-09-17 at 12.54.43

They have changed the website because of the film being released on the 17th September 2013. They have allowed website to have a designated area to buy the film for blu ray, 3D blu ray or you can “Enter Site”. I think that this is good feature to have because it allows the audience to buy the film or they can access the website to see what they think of the film before they think about buying it.

Something that really caught my eye about this website was that it was optimized specifically for Google Chrome. This is because when you load the website it plays the actual trailer very smoothly and without any problems. However when played on normal internet Explorer it plays the trailer of the movie but not as smooth as the website on Google Chrome

With regards to colour scheme this is very good actually. The main colour scheme is a dark red and obviously black. this is good because these two colours are used so often for Zombie/horror films that it almost becomes human nature that we associate these colours with this genre when we see these colours. The connotation of red is significant for blood, anger and it some ways revenge as well.

And finally the typography of the website has been used to a great extent as well. This is because they have used the red, blood dripping effect which is very effective because it connotes the death and violent side of things that are associated with most horror films. Furthermore the use of the Z is very good as well. This is because the Z represents the basis of the film but I think that it connotes much more than just that. The letter Z is the last letter of the alphabet and I think that it has been used to show that the earth has come to the end and there is no hope of ever going back to what it used to be.

As a whole this website is very effective because it acts in way that entices the audience and gets them submerged into film and gets their full concentration, no distractions.

This website is good example of a horror website because it looks very basic but I believe that it is very effective and it is good for promoting and advertising the movie as well.

Untitled-1 copy

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