For this post I am going to be uploading a picture of the poster from Paranormal Activity 3. The poster itself has just an image of two children asleep at night. This is showing that they are extremely vulnerable because they are only young and powerless against the “thing” that is in the house. Not only this but they have used a low angle shot to also show the vulnerability of the two children.
The poster itself has been made using a static effect and looks as if it has been taken with a home video camera and this also challenges the use of normal horror films. This is because there aren’t any blood and gore that you would normally be associated with a horror film. All you see is the outline/shadow of the antagonist and all of the things taking place are sudden and appear out of nowhere. I believe that this is why the audience get the all of a sudden jump and this is what make the trailer good and very effective. The film as a whole was very challenging because not only, as I said earlier, the blood and gore isn’t apart of the film and the main basis of the film is a psychological effect and something that they will keep in their minds for the rest of the their lives. The poster however isn’t as good as I thought that it would be is because all you see is the outline of the antagonist and it doesn’t really give the impression of what the film is actually about if you hadn’t seen any of the previous films before.
The thing that is significany about the words “Paranormal Activity” being in the red color which is a good connotation for blood, gore, danger and agression. The word paranormal means ” designates experiences that lie outside “the range of normal experience or scientific explanation” or that indicates phenomena understood to be outside of science’s current ability to explain or measure.”